This morning while I was tiptoeing through the land of ad, I saw this campaign from Braun for their new pull-your-hair-out-by-the-roots-to-look-pretty product.
You'd never suspect this, but I have a some deeply rooted resentment about the fact that women are expected to shave (or otherwise smooth-ify) their legs. I have come within a hair's-breadth of killing myself in the shower, teetering on one leg, covered with shave gel (which is, in essence, a lubricant and highly unsuited to application in a boxy, watery environment), holding a razor in one hand and the window sill with the other.
However, this campaign for the Braun Silk-epil is so smart, I couldn't let my politics and lack of balance get in the way of my appreciation. I love the simplicity of the execution.
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