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I'm not sure how I feel about copyranter. Some days I'm in awe of his bitter, snarky genius. On other days, I'm sure he's a hardcore cuteoverload fan posing as a douche-bag.
Also, I sometimes suspect that he is not a copywriter at all, but a basement-dwelling computer hacker with Second Life avatar named Arathorn.
And that, my fiends, is the magic of the Internets.